Skip logic: what it is and when to use it

Skip logic (or conditional logic) is the ability to show, hide, or redirect someone within a survey based on the answers they've already given. Instead of everyone seeing the exact same questions in the exact same order, each respondent follows a different path depending on how they answer.

The simplest case: showing or hiding questions

The most common use is a simple condition: if the person answered X on question 1, show them question 2; otherwise, skip it. For example, if you ask "Do you use our mobile app?" and the answer is "No," it doesn't make sense to follow up with "How easy was it to navigate the app?"

The more advanced case: jumping to a different section

Beyond showing or hiding individual questions, you can jump straight to a different section of the survey, or even end it early. This is useful for scored surveys (exams) where one answer disqualifies the rest, or for segmentation surveys where each user profile goes through a completely different set of questions.

• Post-purchase satisfaction surveys: skip questions about a product the person didn't buy.
• Onboarding surveys: different questions depending on whether it's someone's first time using the product or they're already a regular user.
• Market research surveys: filter by demographic profile before showing the main questionnaire.

When skip logic isn't worth it

Not everything needs conditional logic. If your survey has fewer than 5 or 6 questions and all of them apply to everyone, adding conditions just adds complexity to building it, with no real benefit to the person answering. It's a tool for surveys where there genuinely are different respondent profiles, not a universal requirement.