It depends a lot on industry and country. As a general reference, above 30 is usually considered good and above 50 very good.

Why don’t 7s and 8s count?

They are satisfied but not enthusiastic customers: unlikely to actively recommend you or to stay if something better comes along.

How do I run an NPS survey?

SurvIQ has a ready-made NPS question and an NPS survey template. Results show the score and the three groups automatically.

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NPS calculator

NPS measures how willing your customers are to recommend you, with the question “How likely are you to recommend us?” from 0 to 10. Enter how many people are in each group.

Promoters (9 and 10)

Passives (7 and 8)

Detractors (0 to 6)

NPS

+30

100 responses

Promoters (9 and 10): 50 %Passives (7 and 8): 30 %Detractors (0 to 6): 20 %

The calculation runs in your browser. We don’t store what you type.

How it’s calculated

Promoters answer 9 or 10, passives 7 or 8, and detractors 0 to 6.

NPS = % promoters − % detractors. Passives count in the total but don’t add or subtract.

The result goes from −100 (all detractors) to +100 (all promoters).

How to read the result

Any NPS above 0 means you have more promoters than detractors.
What helps most is comparing against yourself over time and reading why people gave that score. Always add an open question after it.
With few responses NPS swings a lot: with 30 responses, one person moves the score by more than 3 points.

Frequently asked questions

What is a good NPS?: It depends a lot on industry and country. As a general reference, above 30 is usually considered good and above 50 very good.
Why don’t 7s and 8s count?: They are satisfied but not enthusiastic customers: unlikely to actively recommend you or to stay if something better comes along.
How do I run an NPS survey?: SurvIQ has a ready-made NPS question and an NPS survey template. Results show the score and the three groups automatically.

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