What is a good response rate?

It varies a lot: email surveys to customers usually get 10% to 30%. Close groups (employees, students) can go above 50%.

What if I don’t know how many started?

Leave it empty and you’ll only see the response rate. In SurvIQ the figure shows in results as the completion rate.

How do I raise the completion rate?

Make the survey shorter, put easy questions first, show one question per page on phones and avoid required open questions.

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Response rate calculator

Enter how many people you sent the survey to, how many started it and how many finished. You’ll see whether the problem is people not opening it or leaving it halfway.

People invited

Started it (optional)

Finished it

Response rate

25 %

Start rate

40 %

Completion rate

62.5 %

The calculation runs in your browser. We don’t store what you type.

How it’s calculated

Response rate = completed responses / people invited × 100.

Start rate = people who started / people invited × 100.

Completion rate = completed responses / people who started × 100.

How to read the result

If few people start, review the invitation message, when you send it and the channel (WhatsApp often works better than email).
If many start but few finish, the survey is long or has a question that puts people off. Check which page they leave on.
Reminders after 2 or 3 days usually raise the response rate noticeably.

Frequently asked questions

What is a good response rate?: It varies a lot: email surveys to customers usually get 10% to 30%. Close groups (employees, students) can go above 50%.
What if I don’t know how many started?: Leave it empty and you’ll only see the response rate. In SurvIQ the figure shows in results as the completion rate.
How do I raise the completion rate?: Make the survey shorter, put easy questions first, show one question per page on phones and avoid required open questions.

Know what you want to ask?

Build the survey in SurvIQ, share it by link, WhatsApp or QR code, and watch results come in live. The Free plan is free forever.

Create a free survey

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