NPS benchmarks by industry
NPS runs from −100 to +100. Whether yours is good depends mostly on your industry and on the language your customers answer in. Here are the latest benchmarks, with sources, and a quick way to compare your result.
Compare your NPS
Compared with the Survicate 2025 median.
Median NPS by industry (2025)
The median across all industries is 42. Companies that sell to consumers (B2C) score 49 and those that sell to businesses (B2B) score 38.
| Industry | NPS | NPS |
|---|---|---|
| Manufacturing | 65 | |
| Healthcare | 61 | |
| Agency & consulting | 59 | |
| Retail & ecommerce | 55 | |
| Professional services | 50 | |
| Fintech | 46 | |
| Education | 42 | |
| Media | 40 | |
| Wholesale | 36 | |
| Digital marketplaces | 35 | |
| Software | 30 |
Source: Survicate, NPS Benchmarks 2025 · median of NPS surveys run on Survicate in 2025
Average NPS by industry (2026)
A different source with different customers, so the numbers do not match the table above: compare against one source only.
| Industry | NPS | NPS |
|---|---|---|
| Financial services | 68 | |
| Consulting | 68 | |
| Ecommerce | 61 | |
| Insurance | 46 | |
| Logistics & transportation | 42 | |
| B2B software & SaaS | 41 | |
| Communication & media | 39 | |
| Healthcare | 37 |
Source: Retently, NPS Benchmark 2026 · at least 10,000 surveys; only industries with more than 10 clients
Language moves NPS too
For the same experience, people answering in Spanish tend to give higher scores. If your customers answer in Spanish, an NPS of 50 may be below normal.
| Language | NPS | NPS |
|---|---|---|
| Spanish | 67.2 | |
| Portuguese | 52.4 | |
| English | 51.0 |
Source: Survicate, NPS by Language 2025 · translated surveys with at least 50 responses, all of 2025
What about CSAT?
The median customer satisfaction (CSAT) in 2025 was 80%: the share of customers who pick 4 or 5 out of 5.
| Industry | CSAT | CSAT |
|---|---|---|
| Manufacturing & logistics | 93.0% | |
| Retail & wholesale | 84.2% | |
| Healthcare | 83.1% | |
| Agency & consulting | 82.8% | |
| Education | 82.6% | |
| Financial services & fintech | 80.9% | |
| Digital marketplaces | 79.2% | |
| SaaS | 77.8% | |
| Media & marketing | 69.9% |
Source: Survicate, CSAT Benchmarks 2025 · 1,259 surveys from 370 companies, all of 2025
What is a good NPS?
- Above 0 you already have more promoters than detractors.
- Above your industry median you are doing better than half of the companies like yours.
- The most useful comparison is with yourself, month by month, reading what detractors say.
Measure your NPS for free
Work out your NPS with the free calculator, or create an NPS survey in SurvIQ and see results by location, channel or customer type.
Customer experience statistics 2026